3 Steps to Influence Culture



You can't just create the culture you want in your organization.

Culture is not a goal, but the outcome of a collective set of behaviors.

Instead of mandating behavior, influence it to shape your company's

culture with these three steps:



Convey your vision.

Define your aspirations. What are the most critical behaviors

that characterize the culture you want to create?



Demonstrate how new behaviors can help the business.

Nothing reinforces behaviors more than success.

Work with your team to apply your ideal behaviors to a specific

project that needs improving.



Integrate the behaviors into HR processes.

People tend to do what's measured and rewarded.

Use the desired behaviors as criteria for hiring and promoting.