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WHITE GOODS COS NOW ‘HEALTH CONSCIOUS
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WHITE GOODS COS NOW ‘HEALTH CONSCIOUS
Leading consumer electronics makers from LG, Philips, Samsung and Godrej seem smitten by the health bug like never before. Especially, with the GenNext exploring every avenue to remain healthy in today’s stressed out lives, consumer electronics biggies are keen to play ball.
From air-purifiers, to anti-bacteria notebook keyboards, to nutritional microwaves, to steam washing machines, welcome to the seemingly esoteric realm of ‘healthy white goods’, if you will.
While LG Electronics intends to venture into health products like air and water purifiers, Godrej recently did a soft launch of its water purifiers in select markets. Even Samsung wants to offer an array of health-oriented features across its products. Philips of Holland has already declared its intentions to transform itself into a full-fledged health and well-being company in India by 2015.
“Indian consumers are evolving rapidly in their lifestyle. Since the craving for healthcare products is growing, LG India wishes to be a pioneer in the healthcare white goods segment. Water and air pollution can be identified as potential categories for new health products in India. Our air purifiers will hit the market by Diwali,” LG Electronics India MD Moon B Shin said. LG India recently launched a portfolio of home appliances which are targeted at health-conscious consumers.
Similarly, Samsung has rolled out laptops with anti-bacterial keyboards, washing machines that remove bacteria and bio-ceramic enamel cavity in microwave oven which preserves food nutrition. Philips India plans to develop a portfolio of products in areas like home healthcare and consumer lifestyle. Godrej Appliances head (marketing and sales) Kamal Nandi said the company’s water purifier will be launched pan-India in six months.
Source:
http://Writankar Mukherjee, Kolkata, The Economic Times (Bangalore edition)
From air-purifiers, to anti-bacteria notebook keyboards, to nutritional microwaves, to steam washing machines, welcome to the seemingly esoteric realm of ‘healthy white goods’, if you will.
While LG Electronics intends to venture into health products like air and water purifiers, Godrej recently did a soft launch of its water purifiers in select markets. Even Samsung wants to offer an array of health-oriented features across its products. Philips of Holland has already declared its intentions to transform itself into a full-fledged health and well-being company in India by 2015.
“Indian consumers are evolving rapidly in their lifestyle. Since the craving for healthcare products is growing, LG India wishes to be a pioneer in the healthcare white goods segment. Water and air pollution can be identified as potential categories for new health products in India. Our air purifiers will hit the market by Diwali,” LG Electronics India MD Moon B Shin said. LG India recently launched a portfolio of home appliances which are targeted at health-conscious consumers.
Similarly, Samsung has rolled out laptops with anti-bacterial keyboards, washing machines that remove bacteria and bio-ceramic enamel cavity in microwave oven which preserves food nutrition. Philips India plans to develop a portfolio of products in areas like home healthcare and consumer lifestyle. Godrej Appliances head (marketing and sales) Kamal Nandi said the company’s water purifier will be launched pan-India in six months.
Source:
http://Writankar Mukherjee, Kolkata, The Economic Times (Bangalore edition)
