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SanDisk identifies India as prime market for investment/ expansion....!!
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SanDisk identifies India as prime market for investment/ expansion....!!
SanDisk Corp, the inventor and world’s largest supplier of flash storage cards, has identified India as one of its prime market for growth amidst the global slowdown. While the US-based company has a big market presence in India for mobile phones and consumer electronic memory cards, the company now plans to create the market for USB backup drives and solid state drives (SSD) in the country.
While the USB backup drive will be available in the Indian retail market, SSD will be initially an OEM product for the computer manufacturers. However, SanDisk will evaluate later the possibility of launching SSD in the Indian retail market. The company aims to promote SSDs as an alternative to the magnetic hard drives currently used in computers.
Talking to ET, SanDisk country manager (India & SAARC) Manisha Sood said SSD laptops will soon be launched by one of the computer vendors in India. "Research firm Gartner has projected that one in five computing devices will have SSDs by 2011-12. We feel there is an equally big market potential for these products in India," she said.
SSD is one of the applications of flash memory which claims to make laptops more efficient and lighter. On the other hand, the USB backup drive will allow consumers to backup their entire PC data conveniently. This product will be available between 8GB to 64 GB capacity and is priced between $39.99 and $199.99 in the US.
"There is growing demand in India for high-capacity USB drives with safety enhancements to ensure security of data and sharing content. USBs are seeing an unprecedented demand in India from this year," said Ms Sood.
At present, the micro SD card used in mobile phones is the largest business segment for SanDisk in India. "The category started picking up from last year. Around 28% of the mobile phones sold last year had a memory card slot," Ms Sood said.
SanDisk started its India operations in 2006 and currently has a retail network of 20,000 retailers across the country. At that time nearly 95% of the flash memory card market in India was grey. The company claims currently around 80% of the market is legalised. SanDisk also operates a R&D facility in Bangalore and employs 100 people.
While the USB backup drive will be available in the Indian retail market, SSD will be initially an OEM product for the computer manufacturers. However, SanDisk will evaluate later the possibility of launching SSD in the Indian retail market. The company aims to promote SSDs as an alternative to the magnetic hard drives currently used in computers.
Talking to ET, SanDisk country manager (India & SAARC) Manisha Sood said SSD laptops will soon be launched by one of the computer vendors in India. "Research firm Gartner has projected that one in five computing devices will have SSDs by 2011-12. We feel there is an equally big market potential for these products in India," she said.
SSD is one of the applications of flash memory which claims to make laptops more efficient and lighter. On the other hand, the USB backup drive will allow consumers to backup their entire PC data conveniently. This product will be available between 8GB to 64 GB capacity and is priced between $39.99 and $199.99 in the US.
"There is growing demand in India for high-capacity USB drives with safety enhancements to ensure security of data and sharing content. USBs are seeing an unprecedented demand in India from this year," said Ms Sood.
At present, the micro SD card used in mobile phones is the largest business segment for SanDisk in India. "The category started picking up from last year. Around 28% of the mobile phones sold last year had a memory card slot," Ms Sood said.
SanDisk started its India operations in 2006 and currently has a retail network of 20,000 retailers across the country. At that time nearly 95% of the flash memory card market in India was grey. The company claims currently around 80% of the market is legalised. SanDisk also operates a R&D facility in Bangalore and employs 100 people.
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....... 05-05-2009
SanDisk also operates a R&D facility in Bangalore and employs 100 people....
nice to hear this....
nice to hear this....
