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Udaya Bhaaskar Bulusu Male
McCoy Group
(Consulting)
Hyderabad
My goals
Objective
As a Senior Management Personnel to provide leadership and direction and coordinate all activities of the company in accordance with the goals and objectives of the organisation to safeguard and grow the assets of the organisation for future generations while providing sound returns.
Executive Summary
Successful, Highly Skilled & Energetic Manager & Sales Professional specialized in critical / crisis Management with a proven track record in Marketing Management, Sales Engineering, Project Execution & Administration, Brand Partnership, Technical Management and Bottom-Line Growth, with more than 18 Years of Leadership Experience in a Major Industrial Technical Corporate Environment and Entrepreneurial Development Experience.
Speciality
Seasoned and Successful Market Researcher & Trend-Spotter. Confident & Experienced Technical Sales Professional with proven results Creating, Building, Fostering Steady Sales Growth, Leading Organizations, Building Revenue & Gaining, Splendid Negotiator, Market Position in Emerging & Competitive Markets and Solid Understanding of a Diverse Range of Business Management Applications, Including Market Analysis, New Product Launching, Start-Ups, Sales & Marketing, Project Execution, Value Innovation, and Quality Assurance. Adept at Supervising Staff within a Team-Based Framework, and at Commissioning & Coordinating Work from a broad range of Expert Consultants & Industry Contacts.
Offers a diverse wealth of practical knowledge matched by a track record of execution and accomplishment. Technology savvy with experience in the Development & Commercialization of Technical Products & Services to Technical & Non-Technical Markets and Managing P&L for Predictable Results. Team Player with exceptional Written & Interpersonal Communications Skills. Demonstrated ability to Select, Train and Retain Self-Motivated, Customer-Oriented Employees. High-Calibre Presentation, Negotiation, Execution and Closing.
Summary of Professional Experience Analysis:
• 21 years’ Experience in Marketing Management & Business Development
• 5 years’ Experience in International Project Marketing
• 15 years’ Experience in Project Marketing & Execution
• 13 years’ Experience in Technical Project Selling & Technical Appraisals
• 5 years’ Experience in the Trade & Business
• 15 years’ Experience in Heavy Engineering Industrial Sales Development
• 13 years’ Managerial Experience In Management & Administration
• 10 years in-country experience in European markets
• Excellent Communicator and Negotiator in Three Primary Languages
• Expert in all types of Marketing and Product Management Initiatives, especially Localization and Internationalization, International PR and Media Relations, Strategic Partnership And Affiliate Programs, Web-Based Initiatives
• Senior Project, Program and Product Management Skills
• Innovative Sales/Marketing Specialist Experienced in Developing Sales, Markets, Service, and Programs.
• Skilled in Meeting Strategic Planning Objective through Teams.
• Proficient in Identifying Opportunities & solving a variety of Business Problems.
• Managed Sales/Marketing Territories, Building Relationships, Identifying needs and Implementing Marketing Strategies.
• Managed Strategic Planning, Strategies, Marketing Communications, Identifying Market Segment, New Service/Product Introduction, Pricing Strategies, and Competitive Analysis.
• Led Analysis of Market Trends and Demands.
• Strategic Positioning Marketing Team as Marketing Head.
• Successfully conducted Overseas Business & Marketing Research
• Strong Liaison Skills with OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., partners, including strategic planning and program execution & Government Agencies
• Proven ability to interact effectively with a wide range of people
• Experience in Developing Presentations & Exhibitions
• Proficient in Developing Business Relationships and Implementing Growth Strategies
• Skilled in Personnel Management, Budget Planning, Forecast and Analysis
• Strong Communication, Presentation and Information Technology Skills
• Multi-Lingual Sales and Marketing Executive with Experience in National Sales Strategic Planning.
• Coordinated Marketing Activities, Designed & Implemented Creative Marketing Strategies.
Description of Professional Summary
A seasoned professional with an Extensive Technical, Engineering & Business Administration Practical Knowledge and Experience as a Business Development Manager, Heavy Engineering Manufacturing (Fabrication) Manager, Quality Assurance Manager (ISO Management Representative), and Project Manager, with a diverse industry background and extensive experience in managing complex projects. In addition, a hands-on understanding and principal strengths in Engineering & Technology, Quality Assurance, Engineering, and the Business Development Function as well as expertise in Operations, Finance, & Human Resources with the ability to relate and use these functions effectively to achieve the overall objectives of the organization. Expertise with developing business strategies that utilize the best a company has to offer. Knowledgeable in Project Management, Engineering & Technology Management, Continuous Quality Improvement (CQI), and Life Cycle Management (LCM). Expertise on overall Process Industry Project Planning, Execution and Commissioning Contracts requiring innovative thinking & concept development and robust execution management.
Business Development Manager: Manage the promotion and direction of the marketing or service activities, improvement of company's product image, market data and information. Provide marketing advice to organizational units. Make forecasts on anticipated market sales. Submit reports of sales activity and maintains records. Promote satisfactory customer relations. Manage proposals to include planning, organizing, strategy development, scheduling, compliance, coordination, management presentations, improvement recommendations, and all related tasks necessary to compete for and win contract awards from various government agencies. Coordinate layout, production, and input from customers, consultants, and technical advisors. Lead Blue and Red Team Reviews and make recommendations for improvements. Assist or act as the Capture Manager in assigning proposal sections to the writers, graphic artists, and production staff, and in the creation of proposal documents: schedule, compliance matrix, subcontractor list, etc.
Heavy Engineering Manufacturing (Fabrication) Manager: Manage and coordinate activities of Heavy Engineering Departments like Design, Engineering, Preparation of BOQs & Manufacturing Drawings, Procurement, Development, Manufacture, Assemble, Performance Improve, and Test Components, Products, Systems, & Services. Manage personnel activities such as Recruitment, Hiring, Performance Evaluations, and Salary Adjustments. Direct department activities, through subordinates, to Design New Products, Modify Existing Designs, Improve Production Techniques, and Develop Test Procedures. Analyze Technology Trends, Human Resource Needs, and Market Demand to Plan Projects. Confer with management, production, and marketing staff to determine engineering feasibility, cost effectiveness and customer demand for new and existing products. Forecast operating costs of department and directed preparation of budget requests.
Quality Assurance Manager (ISO Management Representative): Manage, plan, coordinate, and direct quality control programs designed to ensure continuous production/service consistent with established standards. Manage the development and analysis of statistical data and specifications to determine standards and establish proposed quality and reliability expectancy. Formulate and maintain quality control objectives and coordinate objectives with production procedures in cooperation with other managers to maximize quality, reliability, and minimize costs. Manage, through intermediate personnel, workers engaged in activities to ensure continuous control over materials, facilities, services, and products. Plan, promote, and organize training activities related to quality and reliability. Responsible to recruit, hire, train, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action. Responsibilities include interpreting and enforcing company policies and practices.
Project Manager: Manage Projects to ensure that implementation & prescribed activities are carried out in accordance with specified objectives by meeting various National & International Codes & standards. Plan, develop and implement methods & procedures for executing projects, direct and coordinates project activities, and control over personnel responsible for specific functions or phases of project execution. Select personnel according to knowledge and experience in area with which the project management is concerned. Confer with staff to explain project and individual responsibilities for functions and execution of project. Direct and coordinate personally, or through subordinate managerial personnel, activities concerned with implementation and carrying out objectives of project management. Review reports and records of activities to ensure progress is being accomplished toward specified execution objective and modify or change methodology as required to direct activities to attain objectives. Prepare project execution & management reports for superiors and controls expenditures in accordance with budget allocations by considering the principle of Cash Flow & Fund Flow Management.
Types of Industries Experienced
Steel Mills, Quarries, Fertilizers, Dairy Cement, Sugar Power Plants, Pulp & Paper Mills, Oil Refineries, Petrochemical Marine & Ship Management and Oil & Gas. Medium Industries are the Manufacturing, Bulk Drugs, Pharmaceuticals, Dye Intermediates, Chemicals, Pesticides, Fruit Pulp, Breweries, Wood Mills, Palm Oil & Rubber Mills, Construction and Engineering Services. Light Industries are the, Food, Printing, Automotive and Services.
Major Projects & Customers Handled
Hindustan Petroleum Corporation Ltd., Mumbai Refinery / Vishakh Refinery;
Bharat Petroleum Corporation Ltd., Mumbai Refinery / Tirurananthapuram; Indian Oil Corporation Ltd., Haldia Refinery / Gujarat Refinery, / Digboi Refinery / Panipat Refinery / Mathura Refinery / Paradip Refinery; Madras Refineries Ltd., Chennai; Chennai Petroleum Corporation Ltd., Chennai; M/s Tata Chemicals Limited, M/s Zuari Industries Limited, M/s Rashtriya Chemicals & Fertilizers Limited and M/s Oswal Fertilizers & Chemicals Limited; Numaligarh Refinery Ltd., Numaligarh; Essar Oil Refinery Ltd. Gujarat; Mangalore Refinery & Petrochemicals Ltd., Mangalore; Gas Authority of India Ltd., Pata / Usar / Lakwa / Gandhar; Oil and Natural Gas Commission, Bombay High (Off-Shore) / Hazira/ Cambay/ Mumbai/Ravva / Gandhar; National Aluminium Company Ltd, Angul / Damonjodi; Indian Aluminium Co. Ltd., Hirakud; Gujarat State Fertilizer Company Ltd., Vadodara ; Chambal Fertilizer & Chemicals Ltd., Kota; Indian Farmers & Fertilizer Co-Operative Ltd., Aonla / Kalol / Allahabad / Bareilly / Anola/Kandla; Hindustan Organic Chemicals Ltd., Kochi; Indian Space Research Organisation, Sriharikota; Bharat Dynamics Limited – Prithivi / Akash / Danush Projects; Madras Fertilisers Limited; Pyrites, Phosphates & Chemicals Limited; Krishak Bharati Cooperative Limited; Cairn Energy (I) Pvt. LTd. : Chennai; Chemfab Alkalis Ltd. : Chennai; Alembic Chemical Works : Vadodara; Chemical & Dyestuff Industries : Nadiad; Alstom Power Projects Ltd. : Durgapur; Cochin Refineries Ltd. : Cochin; Coromandal Fertrs. Ltd. : Visakhapatnam; Assam Petrochemicals Ltd. : Parbatpur (Assam); Nagarjuna Fert. & Chemicals Limited, Kakinada; Nagarjuna Agri-Chem Limited, Srikakulam; Atul Limited : Atul (Gujarat); Davy Powergas India Pvt. Ltd. : Mumbai; Deepak Nitrite Limited. : Nandesri; Bharat Heavy Electircals Ltd. : Bangalore/Trichinapally / Hardwar/Bhopal/Ranipet/ Hyderabad/Vadodara; Bharat Heavy Plate & Vessels Ltd. : Visakhapatanam; Binani Zinc Ltd. : Kerala; Bridge & Roof Co. (I) Ltd. : Mumbai/Calcutta; Hindustan Fertilizer Corpn. Ltd. : Parbatpur (Assam); Hindustan News Print Ltd. : Kottayam; Hindustan Organic Chemicals Ltd. : Cochin/Rasayani; ITC-BPL, Bhadrachalam; Essar Steels : Hazira; BILT, Sewa; Hindustan Shipyard Ltd. : Visakhapatanam; FACT : Cochin; Hindustan Zinc Ltd. : Bhilwara; Fert. Corpn. Of (I) Ltd. : Ramagundam; Fert. & Chemicals Travancore Ltd. : Kochi; Humphreys & Glasgow Consultant Pvt. Ltd. : Mumbai; I.G. Petrochemicals Ltd. : Mumbai; Gujarat Narmada Ferftilizers & Chemicals Limited. : Bharuch; Gujarat State Fertilizers Corporation : Vadodara/Sikka; Garden Reach Shipbulilders & Engineers Ltd. : Calcutta; Indo-Gulf Corporation Ltd. : Dahej; Godavari Fertilizers & Chemicals Ltd. : Kakinada; Indian Rayon & Industries Ltd. : Mumbai; Grasim Industries Ltd. : Harihar & Nagda; Gujarat Alkalies & Chemicals Ltd. : Vadodara; Gujarat Insecticides Ltd. : Ankleshwar; Haldia Petrochemicals Ltd. : Haldia; Isgec John Thompson : Calcutta; NTPC : Talcher/Thiruchirapally; National Fertilizer Limited: Guna; Chematur Petrochemicals Ltd. : Bharuch; Nava Bharat Ferro Alloys Ltd. : Poloncha; Nicco Corporation Ltd. : Calcutta; Kvaerner Power Gas Ltd. : Mumbai; Laraon Engineering & Consult Pvt. Ltd. : New Delhi; Oswal Engineering & Projects : New Delhi; Panjab Alkalies & Chemicals Ltd. : Chandigarh; Lupin Chemicals Ltd. : Tarapur / Ankleshwar; Petrofac International Ltd. : New Delhi; Madras Refinery Ltd. : Chennai; Mangalore Refinery & PetroChemicals Ltd. : Mangalore; Punj Lloyd Ltd. : New Delhi; Mysore Petro Chemicals Ltd. : Mumbai; Rallis India Ltd. : Mumbai; Rashtriya Chemicals & Fertilizer Ltd. : Mumbai; Toyo Engineering India Ltd. : Mumbai; Transpak Industry Ltd. : Vadodara; Udhe India Ltd. : Mumbai; TANFAC, Cuddalore; Shriram Fertilizers & Chemicals : Kota; Vallabh Presticides Mfg. Co. : V.U.Nagar; SPIC Fine Chemicals Ltd. : Chennai; Standard Alkali & Chemicals Ltd. : Mumbai; Southern Petrochemical Inds. Corpn. Ltd.: Madras; Visakhaptnam Steel Plant : Visakhaptnam; T.T.G. Industries Ltd. : Chennai; Tata Chemicals Ltd. : Mumbai/Mithapur; Tata Consulting Engineers : Mumbai; Tata Iron & Steel Co. Ltd. : Jamshedpur; IISCO, Asansol; SAIL, Roorkela; Tata Projects Ltd. : Mumbai/ Hyderabad, Etc.
Core Competency
• Designating the Organizational Goals & Objective
• Preparing the Strategic Business Plans
• Setting the Marketing Goals, Objectives and the Sales Plans & Projections and Leading the Team to the Target.
• Very High Learning & Understanding Capabilities
• Fluent & Conversant in Technical Presentation
• Conversant in Technical & Engineering Applications Domain Knowledge
Knowledge & Skills
• Strong Engineering & Technical Sales background with Project Execution and the ability to understanding the development process.
• Stalwart Marketing background and actual hands-on marketing experience.
• Extensive experience in the following areas:
• Determining customer requirements and translating them.
• Pricing strategy
• Promotional approaches
• Branding
• Product life cycle management, segmentation and the adoption life cycle
• Relationship management
• Sales support
• An understanding of distribution requirements.
• Excellent writing and presentation skills.
• Works well with Customers, Sales, Alliances, Engineering and Management.
Strategic
• Remain Strategical, Tactical and Program Oriented, in that order.
• Work with CEO and Managers to Development Strategic Partners for Referencing, Credibility and Alliances.
• Help Manage Third-Party Relationships.
• Ensure the Product is Competitive, Complete, Clean and Timely.
• Responsible for Creating Annual, Biannual & Five Year Strategic and Tactical Marketing Plan
Research & Information
•
• Conduct and Analyze Market Research to determine Risk and Marketability of Potential Products and Product Features. Supply information to appropriate personnel.
• Responsible for Competitive Analysis, Strategies and Tactics.
• Measure Effectiveness of the Marketing Department and Implement Improvements.
Product, Direction, Competition
•
• Determine market needs and generate product requirements and definition for development.
• Responsible for the product(s) pricing, name, positioning, packaging, and definition.
• Work with the CEO to ensure production of appropriate box, collateral, sales, and merchandising materials.
Management & Training
•
• Manage and train existing and new marketing staff.
• Ensure timely and effective execution of the marketing tactics and programs.
• Create and maintain annual marketing budget.
• Lead and manage the following responsibilities and/or departments: 1) Direct Marketing, 2) PR, 3) Advertising, 4) Product Management, 5) Channel Marketing, 6) Event Marketing, and 7) Creative Services.
• Ensure a consistent, fair and situational management style exists throughout the department.
• Generate a monthly summary report and comprehensive quarterly and annual marketing report.
OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., Marketing
• Responsible for managing the sale through a specific set of OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., partners, including strategic planning and program execution.
• Also responsible for planning, organizing and managing all OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., related functions to achieve the objective of revenue growth, profits, and visibility within the partner community.
• Primarily a Field Sales role and will focus on the enterprise market, demonstrating an ability to manage partners with a regional and national presence.
• Develop semi-annual plan which defines both revenue and non revenue objectives, including marketing, technological teaming and other strategic metrics.
• Conduct complete semi-annual performance reviews
• Team with Head of OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., Sales to ensure the highest ROI on the use of Market Development Funds and execution of other tactical programs
• Ensure the proper performance of partner sales representatives through training, incentives and motivation, as establishing the proper communication protocol to support these initiatives.
• Principle relationships in assigned partner accounts
• Deliver necessary monthly management reports, including sell-through analysis and partner sales training reports
• Responsible for meeting or exceeding assigned quota / performance
Specialized Consulting:
1. Management Consultant for Micro & Small Companies.
2. Managing, Production, Technology and Quality.
3. Long term knowledge of a Business Corporation, Market and Promotion.
4. Experience in Developing and Managing Human Recourses, Informatics Technology and E-Working.
As a Senior Management Personnel to provide leadership and direction and coordinate all activities of the company in accordance with the goals and objectives of the organisation to safeguard and grow the assets of the organisation for future generations while providing sound returns.
Executive Summary
Successful, Highly Skilled & Energetic Manager & Sales Professional specialized in critical / crisis Management with a proven track record in Marketing Management, Sales Engineering, Project Execution & Administration, Brand Partnership, Technical Management and Bottom-Line Growth, with more than 18 Years of Leadership Experience in a Major Industrial Technical Corporate Environment and Entrepreneurial Development Experience.
Speciality
Seasoned and Successful Market Researcher & Trend-Spotter. Confident & Experienced Technical Sales Professional with proven results Creating, Building, Fostering Steady Sales Growth, Leading Organizations, Building Revenue & Gaining, Splendid Negotiator, Market Position in Emerging & Competitive Markets and Solid Understanding of a Diverse Range of Business Management Applications, Including Market Analysis, New Product Launching, Start-Ups, Sales & Marketing, Project Execution, Value Innovation, and Quality Assurance. Adept at Supervising Staff within a Team-Based Framework, and at Commissioning & Coordinating Work from a broad range of Expert Consultants & Industry Contacts.
Offers a diverse wealth of practical knowledge matched by a track record of execution and accomplishment. Technology savvy with experience in the Development & Commercialization of Technical Products & Services to Technical & Non-Technical Markets and Managing P&L for Predictable Results. Team Player with exceptional Written & Interpersonal Communications Skills. Demonstrated ability to Select, Train and Retain Self-Motivated, Customer-Oriented Employees. High-Calibre Presentation, Negotiation, Execution and Closing.
Summary of Professional Experience Analysis:
• 21 years’ Experience in Marketing Management & Business Development
• 5 years’ Experience in International Project Marketing
• 15 years’ Experience in Project Marketing & Execution
• 13 years’ Experience in Technical Project Selling & Technical Appraisals
• 5 years’ Experience in the Trade & Business
• 15 years’ Experience in Heavy Engineering Industrial Sales Development
• 13 years’ Managerial Experience In Management & Administration
• 10 years in-country experience in European markets
• Excellent Communicator and Negotiator in Three Primary Languages
• Expert in all types of Marketing and Product Management Initiatives, especially Localization and Internationalization, International PR and Media Relations, Strategic Partnership And Affiliate Programs, Web-Based Initiatives
• Senior Project, Program and Product Management Skills
• Innovative Sales/Marketing Specialist Experienced in Developing Sales, Markets, Service, and Programs.
• Skilled in Meeting Strategic Planning Objective through Teams.
• Proficient in Identifying Opportunities & solving a variety of Business Problems.
• Managed Sales/Marketing Territories, Building Relationships, Identifying needs and Implementing Marketing Strategies.
• Managed Strategic Planning, Strategies, Marketing Communications, Identifying Market Segment, New Service/Product Introduction, Pricing Strategies, and Competitive Analysis.
• Led Analysis of Market Trends and Demands.
• Strategic Positioning Marketing Team as Marketing Head.
• Successfully conducted Overseas Business & Marketing Research
• Strong Liaison Skills with OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., partners, including strategic planning and program execution & Government Agencies
• Proven ability to interact effectively with a wide range of people
• Experience in Developing Presentations & Exhibitions
• Proficient in Developing Business Relationships and Implementing Growth Strategies
• Skilled in Personnel Management, Budget Planning, Forecast and Analysis
• Strong Communication, Presentation and Information Technology Skills
• Multi-Lingual Sales and Marketing Executive with Experience in National Sales Strategic Planning.
• Coordinated Marketing Activities, Designed & Implemented Creative Marketing Strategies.
Description of Professional Summary
A seasoned professional with an Extensive Technical, Engineering & Business Administration Practical Knowledge and Experience as a Business Development Manager, Heavy Engineering Manufacturing (Fabrication) Manager, Quality Assurance Manager (ISO Management Representative), and Project Manager, with a diverse industry background and extensive experience in managing complex projects. In addition, a hands-on understanding and principal strengths in Engineering & Technology, Quality Assurance, Engineering, and the Business Development Function as well as expertise in Operations, Finance, & Human Resources with the ability to relate and use these functions effectively to achieve the overall objectives of the organization. Expertise with developing business strategies that utilize the best a company has to offer. Knowledgeable in Project Management, Engineering & Technology Management, Continuous Quality Improvement (CQI), and Life Cycle Management (LCM). Expertise on overall Process Industry Project Planning, Execution and Commissioning Contracts requiring innovative thinking & concept development and robust execution management.
Business Development Manager: Manage the promotion and direction of the marketing or service activities, improvement of company's product image, market data and information. Provide marketing advice to organizational units. Make forecasts on anticipated market sales. Submit reports of sales activity and maintains records. Promote satisfactory customer relations. Manage proposals to include planning, organizing, strategy development, scheduling, compliance, coordination, management presentations, improvement recommendations, and all related tasks necessary to compete for and win contract awards from various government agencies. Coordinate layout, production, and input from customers, consultants, and technical advisors. Lead Blue and Red Team Reviews and make recommendations for improvements. Assist or act as the Capture Manager in assigning proposal sections to the writers, graphic artists, and production staff, and in the creation of proposal documents: schedule, compliance matrix, subcontractor list, etc.
Heavy Engineering Manufacturing (Fabrication) Manager: Manage and coordinate activities of Heavy Engineering Departments like Design, Engineering, Preparation of BOQs & Manufacturing Drawings, Procurement, Development, Manufacture, Assemble, Performance Improve, and Test Components, Products, Systems, & Services. Manage personnel activities such as Recruitment, Hiring, Performance Evaluations, and Salary Adjustments. Direct department activities, through subordinates, to Design New Products, Modify Existing Designs, Improve Production Techniques, and Develop Test Procedures. Analyze Technology Trends, Human Resource Needs, and Market Demand to Plan Projects. Confer with management, production, and marketing staff to determine engineering feasibility, cost effectiveness and customer demand for new and existing products. Forecast operating costs of department and directed preparation of budget requests.
Quality Assurance Manager (ISO Management Representative): Manage, plan, coordinate, and direct quality control programs designed to ensure continuous production/service consistent with established standards. Manage the development and analysis of statistical data and specifications to determine standards and establish proposed quality and reliability expectancy. Formulate and maintain quality control objectives and coordinate objectives with production procedures in cooperation with other managers to maximize quality, reliability, and minimize costs. Manage, through intermediate personnel, workers engaged in activities to ensure continuous control over materials, facilities, services, and products. Plan, promote, and organize training activities related to quality and reliability. Responsible to recruit, hire, train, evaluate employee performance, and recommend or initiate promotions, transfers, and disciplinary action. Responsibilities include interpreting and enforcing company policies and practices.
Project Manager: Manage Projects to ensure that implementation & prescribed activities are carried out in accordance with specified objectives by meeting various National & International Codes & standards. Plan, develop and implement methods & procedures for executing projects, direct and coordinates project activities, and control over personnel responsible for specific functions or phases of project execution. Select personnel according to knowledge and experience in area with which the project management is concerned. Confer with staff to explain project and individual responsibilities for functions and execution of project. Direct and coordinate personally, or through subordinate managerial personnel, activities concerned with implementation and carrying out objectives of project management. Review reports and records of activities to ensure progress is being accomplished toward specified execution objective and modify or change methodology as required to direct activities to attain objectives. Prepare project execution & management reports for superiors and controls expenditures in accordance with budget allocations by considering the principle of Cash Flow & Fund Flow Management.
Types of Industries Experienced
Steel Mills, Quarries, Fertilizers, Dairy Cement, Sugar Power Plants, Pulp & Paper Mills, Oil Refineries, Petrochemical Marine & Ship Management and Oil & Gas. Medium Industries are the Manufacturing, Bulk Drugs, Pharmaceuticals, Dye Intermediates, Chemicals, Pesticides, Fruit Pulp, Breweries, Wood Mills, Palm Oil & Rubber Mills, Construction and Engineering Services. Light Industries are the, Food, Printing, Automotive and Services.
Major Projects & Customers Handled
Hindustan Petroleum Corporation Ltd., Mumbai Refinery / Vishakh Refinery;
Bharat Petroleum Corporation Ltd., Mumbai Refinery / Tirurananthapuram; Indian Oil Corporation Ltd., Haldia Refinery / Gujarat Refinery, / Digboi Refinery / Panipat Refinery / Mathura Refinery / Paradip Refinery; Madras Refineries Ltd., Chennai; Chennai Petroleum Corporation Ltd., Chennai; M/s Tata Chemicals Limited, M/s Zuari Industries Limited, M/s Rashtriya Chemicals & Fertilizers Limited and M/s Oswal Fertilizers & Chemicals Limited; Numaligarh Refinery Ltd., Numaligarh; Essar Oil Refinery Ltd. Gujarat; Mangalore Refinery & Petrochemicals Ltd., Mangalore; Gas Authority of India Ltd., Pata / Usar / Lakwa / Gandhar; Oil and Natural Gas Commission, Bombay High (Off-Shore) / Hazira/ Cambay/ Mumbai/Ravva / Gandhar; National Aluminium Company Ltd, Angul / Damonjodi; Indian Aluminium Co. Ltd., Hirakud; Gujarat State Fertilizer Company Ltd., Vadodara ; Chambal Fertilizer & Chemicals Ltd., Kota; Indian Farmers & Fertilizer Co-Operative Ltd., Aonla / Kalol / Allahabad / Bareilly / Anola/Kandla; Hindustan Organic Chemicals Ltd., Kochi; Indian Space Research Organisation, Sriharikota; Bharat Dynamics Limited – Prithivi / Akash / Danush Projects; Madras Fertilisers Limited; Pyrites, Phosphates & Chemicals Limited; Krishak Bharati Cooperative Limited; Cairn Energy (I) Pvt. LTd. : Chennai; Chemfab Alkalis Ltd. : Chennai; Alembic Chemical Works : Vadodara; Chemical & Dyestuff Industries : Nadiad; Alstom Power Projects Ltd. : Durgapur; Cochin Refineries Ltd. : Cochin; Coromandal Fertrs. Ltd. : Visakhapatnam; Assam Petrochemicals Ltd. : Parbatpur (Assam); Nagarjuna Fert. & Chemicals Limited, Kakinada; Nagarjuna Agri-Chem Limited, Srikakulam; Atul Limited : Atul (Gujarat); Davy Powergas India Pvt. Ltd. : Mumbai; Deepak Nitrite Limited. : Nandesri; Bharat Heavy Electircals Ltd. : Bangalore/Trichinapally / Hardwar/Bhopal/Ranipet/ Hyderabad/Vadodara; Bharat Heavy Plate & Vessels Ltd. : Visakhapatanam; Binani Zinc Ltd. : Kerala; Bridge & Roof Co. (I) Ltd. : Mumbai/Calcutta; Hindustan Fertilizer Corpn. Ltd. : Parbatpur (Assam); Hindustan News Print Ltd. : Kottayam; Hindustan Organic Chemicals Ltd. : Cochin/Rasayani; ITC-BPL, Bhadrachalam; Essar Steels : Hazira; BILT, Sewa; Hindustan Shipyard Ltd. : Visakhapatanam; FACT : Cochin; Hindustan Zinc Ltd. : Bhilwara; Fert. Corpn. Of (I) Ltd. : Ramagundam; Fert. & Chemicals Travancore Ltd. : Kochi; Humphreys & Glasgow Consultant Pvt. Ltd. : Mumbai; I.G. Petrochemicals Ltd. : Mumbai; Gujarat Narmada Ferftilizers & Chemicals Limited. : Bharuch; Gujarat State Fertilizers Corporation : Vadodara/Sikka; Garden Reach Shipbulilders & Engineers Ltd. : Calcutta; Indo-Gulf Corporation Ltd. : Dahej; Godavari Fertilizers & Chemicals Ltd. : Kakinada; Indian Rayon & Industries Ltd. : Mumbai; Grasim Industries Ltd. : Harihar & Nagda; Gujarat Alkalies & Chemicals Ltd. : Vadodara; Gujarat Insecticides Ltd. : Ankleshwar; Haldia Petrochemicals Ltd. : Haldia; Isgec John Thompson : Calcutta; NTPC : Talcher/Thiruchirapally; National Fertilizer Limited: Guna; Chematur Petrochemicals Ltd. : Bharuch; Nava Bharat Ferro Alloys Ltd. : Poloncha; Nicco Corporation Ltd. : Calcutta; Kvaerner Power Gas Ltd. : Mumbai; Laraon Engineering & Consult Pvt. Ltd. : New Delhi; Oswal Engineering & Projects : New Delhi; Panjab Alkalies & Chemicals Ltd. : Chandigarh; Lupin Chemicals Ltd. : Tarapur / Ankleshwar; Petrofac International Ltd. : New Delhi; Madras Refinery Ltd. : Chennai; Mangalore Refinery & PetroChemicals Ltd. : Mangalore; Punj Lloyd Ltd. : New Delhi; Mysore Petro Chemicals Ltd. : Mumbai; Rallis India Ltd. : Mumbai; Rashtriya Chemicals & Fertilizer Ltd. : Mumbai; Toyo Engineering India Ltd. : Mumbai; Transpak Industry Ltd. : Vadodara; Udhe India Ltd. : Mumbai; TANFAC, Cuddalore; Shriram Fertilizers & Chemicals : Kota; Vallabh Presticides Mfg. Co. : V.U.Nagar; SPIC Fine Chemicals Ltd. : Chennai; Standard Alkali & Chemicals Ltd. : Mumbai; Southern Petrochemical Inds. Corpn. Ltd.: Madras; Visakhaptnam Steel Plant : Visakhaptnam; T.T.G. Industries Ltd. : Chennai; Tata Chemicals Ltd. : Mumbai/Mithapur; Tata Consulting Engineers : Mumbai; Tata Iron & Steel Co. Ltd. : Jamshedpur; IISCO, Asansol; SAIL, Roorkela; Tata Projects Ltd. : Mumbai/ Hyderabad, Etc.
Core Competency
• Designating the Organizational Goals & Objective
• Preparing the Strategic Business Plans
• Setting the Marketing Goals, Objectives and the Sales Plans & Projections and Leading the Team to the Target.
• Very High Learning & Understanding Capabilities
• Fluent & Conversant in Technical Presentation
• Conversant in Technical & Engineering Applications Domain Knowledge
Knowledge & Skills
• Strong Engineering & Technical Sales background with Project Execution and the ability to understanding the development process.
• Stalwart Marketing background and actual hands-on marketing experience.
• Extensive experience in the following areas:
• Determining customer requirements and translating them.
• Pricing strategy
• Promotional approaches
• Branding
• Product life cycle management, segmentation and the adoption life cycle
• Relationship management
• Sales support
• An understanding of distribution requirements.
• Excellent writing and presentation skills.
• Works well with Customers, Sales, Alliances, Engineering and Management.
Strategic
• Remain Strategical, Tactical and Program Oriented, in that order.
• Work with CEO and Managers to Development Strategic Partners for Referencing, Credibility and Alliances.
• Help Manage Third-Party Relationships.
• Ensure the Product is Competitive, Complete, Clean and Timely.
• Responsible for Creating Annual, Biannual & Five Year Strategic and Tactical Marketing Plan
Research & Information
•
• Conduct and Analyze Market Research to determine Risk and Marketability of Potential Products and Product Features. Supply information to appropriate personnel.
• Responsible for Competitive Analysis, Strategies and Tactics.
• Measure Effectiveness of the Marketing Department and Implement Improvements.
Product, Direction, Competition
•
• Determine market needs and generate product requirements and definition for development.
• Responsible for the product(s) pricing, name, positioning, packaging, and definition.
• Work with the CEO to ensure production of appropriate box, collateral, sales, and merchandising materials.
Management & Training
•
• Manage and train existing and new marketing staff.
• Ensure timely and effective execution of the marketing tactics and programs.
• Create and maintain annual marketing budget.
• Lead and manage the following responsibilities and/or departments: 1) Direct Marketing, 2) PR, 3) Advertising, 4) Product Management, 5) Channel Marketing, 6) Event Marketing, and 7) Creative Services.
• Ensure a consistent, fair and situational management style exists throughout the department.
• Generate a monthly summary report and comprehensive quarterly and annual marketing report.
OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., Marketing
• Responsible for managing the sale through a specific set of OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., partners, including strategic planning and program execution.
• Also responsible for planning, organizing and managing all OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., related functions to achieve the objective of revenue growth, profits, and visibility within the partner community.
• Primarily a Field Sales role and will focus on the enterprise market, demonstrating an ability to manage partners with a regional and national presence.
• Develop semi-annual plan which defines both revenue and non revenue objectives, including marketing, technological teaming and other strategic metrics.
• Conduct complete semi-annual performance reviews
• Team with Head of OEMs, EPC Contractors, Project Engineering & Management Consultants, Etc., Sales to ensure the highest ROI on the use of Market Development Funds and execution of other tactical programs
• Ensure the proper performance of partner sales representatives through training, incentives and motivation, as establishing the proper communication protocol to support these initiatives.
• Principle relationships in assigned partner accounts
• Deliver necessary monthly management reports, including sell-through analysis and partner sales training reports
• Responsible for meeting or exceeding assigned quota / performance
Specialized Consulting:
1. Management Consultant for Micro & Small Companies.
2. Managing, Production, Technology and Quality.
3. Long term knowledge of a Business Corporation, Market and Promotion.
4. Experience in Developing and Managing Human Recourses, Informatics Technology and E-Working.
I'm here to
- Network with other HR professionals.
- Improve my HR skills and knowledge.
- Hire HR professionals.
- Help other HR professionals.
I can help with
REFERRING THE JOBS
CONSULTANCY
BUSINESS INTERACTIONS
CONSULTANCY
BUSINESS INTERACTIONS
Right now, I need help with
EXPERTS IN LOOKING FOR RIGHT JOB
Career Expertise
Career Level
Manager, Assistant General Manager - AGM, Deputy General Manager - DGM, General Manager, Senior Manager, Head, Vice President, Senior Vice President, C Level - CEO, CHO, etc.
Career Skills
HR, Interviewing, Employee Relations, Generalist, Orientation, Staffing, Facilities, Recruitment, Payroll, Training, Compensation and Benefits, Performance Management, Operations, Labour Relations, Legal, Compliance, Strategy, Personnel, Overseas Recruitment, Vendor Management, Resource Management, Corporate Sales, Recruitment Sales, Admin, Consultant, Industrial Relations - IR, SAP HR, Peoplesoft HRMS, Oracle Apps HRMS
Expertise by Industry
IT - ITES - Internet, Insurance, Biotechnology, Healthcare, Pharmaceutical, Education, Telecom, Agriculture, Aviation, Food, Publishing, NGO - Non-Profit, Shipping, Textiles, Energy, Manufacturing, Hospitality
Expertise in Hiring for Departments
Recruiting, HR, Technology, Administration, Senior Managers, Business Development, Sales, Marketing, Operations, C Level - CEO, COO, CTO, etc., Finance
Expertise in Hiring for IT Industry
BPO, Lotus Notes, Medical Billing, Medical Coding, Microsoft Dynamics, MIS, MySQL, SEO, Siebel, SQL Server, Sybase, Technical Support, Testing, Web Design, Web Methods, Wordpress, Writing - Technical, Writing - Content, Java, Internet Research, Internet Marketing, Business Analyst, Business Intelligence, Business Objects, C, Call Center, CRM, Customer Service, Data Entry, Data Warehousing, Datastage, Documentum, Dot NET, ERP, GIS, Graphic Design, Informatica, Internet Advertising, Writing - Copywriting
Work Experience (Total: 11 years)
2009 - Present
Chief Executive
McCoy Group
(Consulting)
Hyderabad, AP, India
McCoy Group
(Consulting)
Hyderabad, AP, India
Education
1989 - 1992
MBA Marketing, Osmania University
Hyderabad, AP, India
Hyderabad, AP, India
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