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HR Zone » Human Resource Management » Workshop On Creative Selling @ Chennai

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Workshop On Creative Selling @ Chennai
Aparna
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Posted 13-01-2014Reply

HALE HUMAN CAPITAL

Presents

CREATIVE SELLING

Contact No: +91-96770-08266

Date & Time: Friday,24th January, 2014

Venue: Hyatt Regency 365 Anna Salai, Teynampet, Chennai – 600018.

Mobile : 9677008266

Introduction:

Selling is all about psychology and if you misunderstand your customers, they misunderstand you, your company and product.

In a customer centric globalized world, the knowledge oriented customer learns the art of buying using technology, virtual reality and augmented reality but the Sales executives and managers are still using a single bean bag approach to sell the product. People no more buy products, they buy the concept and creativity along with the trust of sales executives. Outdated selling strategies will do no good in this knowledge era. Even mobile phone gets updated and up graded every now and then but not the sales department.

This one day workshop will bridge the gap and equip you with next generation psychological selling principles and creativity to suit the modern customer. Creativity plays a role in every walk of life and creative selling is the need of the hour. This workshop will give you practical ways and means to achieve the same.

Course Content:

CUSTOMER

Different types of customers

Understanding impulse and amygdala

Customers developmental psychology

Expectations & Personalized selling

Buying ego state & buying signals

Post sale and networking with WOM

PUSH and PULL

How to retain existing customers

Customers as resellers - pseudo MLM

SELLING

Sales- Life Cycle misunderstood

Conceptual & Strategic selling

Emotional & Creative selling

Verbal &Nonverbal persuasion

WOM (POSITIVE AND NEGATIGE WORD OF MOUTH)

Opening and Closing skills

Humor & Objection handling

Specialized methods to close a sale

Distributor Direct selling

Repeat purchase and brand loyalty

Augmented Reality & Technological selling

Various Selling tools



PSYCHOLOGY In SELLING



Psychological selling tricks

Perceptional & intuitional traps

Conditional & Rational traps

Customer thinking fallacies

GAS - Eustress and stress

Customer defensive mechanisms

NLP and selling

Primary, selective and patronage motives

Different types of buying motives

Facilitators Profile

Mr. P.S.Vasudevan as vaz is an International Corporate trainer and Business analyst for more than a 15 years. He has a couple of post graduations and an M. Phil. He started his career as a sales and Marketing Executive in Pharma Industry then shifted to I.T sector where he served up to the level of CTO. He was in various roles in various levels in HR, Marketing & Sales and Franchising. He has also done International marketing in various levels. He has delivered training programs in Dubai, South Africa and Singapore. He has also delivered inland programs for the Judges in Judicial Academy, Godrej, Lucas TVS, Manipal University, Mitsubishi, State Bank of India, Nokia, Hyundai, Toshiba, Asian Paints, Saint Gobain,BorgWarner, Hospira, Apollo Tyres, Piramal Pharma and many other corporate giants. He has conducted more than 200 in-house and out-bound open programs on Leadership, Mentoring, Emotional Intelligence, NLP, TA, conflict & Negotiation, creativity & Innovation for various corporate executives. He knows many languages including Spanish, German, French and he is also an American accent trainer. He is also a writer and content developer and has contributed many articles for various publications and Institutions. He has also presented many papers in International seminars. He is also a great orator and debater and has participated in many speeches and debates in Radio and T.V Channels.

TRAINING METHODOLGY

PowerPoint presentation with audio / video documentaries, psychometric test/ games. Role plays and practical caselets. .

Investment: Rs 5,000/- plus service tax @ 12.36% per participant, which includes refreshments, Lunch, reference material. Cheque should be drawn in favour of “ Hale Human Capital”.

Group Discount: One complimentary registration is extended for a group of four nomination from the same organization.

Kindly Send nominations along with the cheque and name/contact numbers/ email ids of the participants at

Aparna P

Hale Human Capital

No: 46/1, Rukmani Street

7th Avenue, West Mambalam

Chennai-600 033.

www.halehumancapital.com

Email: aparna@hale-India.com

Contact No: +91-96770-08266

Anil
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  Rated 0 | Posted 16-01-2014

It sounds like a great workshop. It will certainly boost up skills of those people who are in sales department. I will definitely forward this message to my sales staff. Thanks for sharing it.

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