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HALE HUMAN CAPITAL
Presents
CREATIVE SELLING
Contact No: +91-96770-08266
Date & Time: Friday,24th January, 2014
Venue: Hyatt Regency 365 Anna Salai, Teynampet, Chennai – 600018.
Mobile : 9677008266
Introduction:
Selling is all about psychology and if you misunderstand your customers, they misunderstand you, your company and product.
In a customer centric globalized world, the knowledge oriented customer learns the art of buying using technology, virtual reality and augmented reality but the Sales executives and managers are still using a single bean bag approach to sell the product. People no more buy products, they buy the concept and creativity along with the trust of sales executives. Outdated selling strategies will do no good in this knowledge era. Even mobile phone gets updated and up graded every now and then but not the sales department.
This one day workshop will bridge the gap and equip you with next generation psychological selling principles and creativity to suit the modern customer. Creativity plays a role in every walk of life and creative selling is the need of the hour. This workshop will give you practical ways and means to achieve the same.
Course Content:
CUSTOMER
Different types of customers
Understanding impulse and amygdala
Customers developmental psychology
Expectations & Personalized selling
Buying ego state & buying signals
Post sale and networking with WOM
PUSH and PULL
How to retain existing customers
Customers as resellers - pseudo MLM
SELLING
Sales- Life Cycle misunderstood
Conceptual & Strategic selling
Emotional & Creative selling
Verbal &Nonverbal persuasion
WOM (POSITIVE AND NEGATIGE WORD OF MOUTH)
Opening and Closing skills
Humor & Objection handling
Specialized methods to close a sale
Distributor Direct selling
Repeat purchase and brand loyalty
Augmented Reality & Technological selling
Various Selling tools
PSYCHOLOGY In SELLING
Psychological selling tricks
Perceptional & intuitional traps
Conditional & Rational traps
Customer thinking fallacies
GAS - Eustress and stress
Customer defensive mechanisms
NLP and selling
Primary, selective and patronage motives
Different types of buying motives
Facilitators Profile
Mr. P.S.Vasudevan as vaz is an International Corporate trainer and Business analyst for more than a 15 years. He has a couple of post graduations and an M. Phil. He started his career as a sales and Marketing Executive in Pharma Industry then shifted to I.T sector where he served up to the level of CTO. He was in various roles in various levels in HR, Marketing & Sales and Franchising. He has also done International marketing in various levels. He has delivered training programs in Dubai, South Africa and Singapore. He has also delivered inland programs for the Judges in Judicial Academy, Godrej, Lucas TVS, Manipal University, Mitsubishi, State Bank of India, Nokia, Hyundai, Toshiba, Asian Paints, Saint Gobain,BorgWarner, Hospira, Apollo Tyres, Piramal Pharma and many other corporate giants. He has conducted more than 200 in-house and out-bound open programs on Leadership, Mentoring, Emotional Intelligence, NLP, TA, conflict & Negotiation, creativity & Innovation for various corporate executives. He knows many languages including Spanish, German, French and he is also an American accent trainer. He is also a writer and content developer and has contributed many articles for various publications and Institutions. He has also presented many papers in International seminars. He is also a great orator and debater and has participated in many speeches and debates in Radio and T.V Channels.
TRAINING METHODOLGY
PowerPoint presentation with audio / video documentaries, psychometric test/ games. Role plays and practical caselets. .
Investment: Rs 5,000/- plus service tax @ 12.36% per participant, which includes refreshments, Lunch, reference material. Cheque should be drawn in favour of “ Hale Human Capital”.
Group Discount: One complimentary registration is extended for a group of four nomination from the same organization.
Kindly Send nominations along with the cheque and name/contact numbers/ email ids of the participants at
Aparna P
Hale Human Capital
No: 46/1, Rukmani Street
7th Avenue, West Mambalam
Chennai-600 033.
www.halehumancapital.com
Email: aparna@hale-India.com
Contact No: +91-96770-08266