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• Attract and encourage more and more candidates to apply in the organization.
• Create a talent pool of candidates to enable the selection of best candidates for the organization.
• Determine present and future requirements of the organization in conjunction with its personnel planning and job analysis activities.
• Recruitment is the process which links the employers with the employees.
• Increase the pool of job candidates at minimum cost.
• Help increase the success rate of selection process by decreasing number of visibly under qualified or overqualified job applicants.
• Help reduce the probability that job applicants once recruited and selected will leave the organization only after a short period of time.
• Meet the organizations legal and social obligations regarding the composition of its workforce.
• Begin identifying and preparing potential job applicants who will be appropriate candidates.
• Increase organization and individual effectiveness of various recruiting techniques and sources for all types of job applicants