Recently, I was just spending my time at Shopping Mall in Shanghai. People have lot of spending power. There is a craze of all Apple products which are very costly even in China. However now a days it is a status symbol to have the i-phone and i-pad, whatsoever cost may be. I was just doing the window shopping and observing the people behaviour including of salespeople. What is the consumer behaviour?

One of the interesting behaviour , I observed, is “mirroring”. Salesperson was trying to copy the gestures, language, and facial expression of his client. If the buyer speaks very slow and quietly, scratching his head, salesperson also copies the same behaviour of the buyer. This behaviour makes him likeable in the eyes of the buyer and the deal is more likely. What advertisements do? They project the same behaviour of consumer to attract them. This is a “Liking Bias”.



Read Further: http://vinodtbidwaik.blogspot.com/2014/03/he-is-like-me-syndrome-liking-bias.html